Through the rescue of forgotten practices for generations.
Spreading natural paints is also promoting concepts of sustainability, arts and conscious relationships. All these techniques have been used for thousands of years by indigenous peoples, valuing ancestral knowledge.
In 2020, in partnership with Guayaki, I spread 172 pots of organic paint to 10 Kaingang and Guarani Indigenous Schools in different regions of Brazil. It was so beautiful!
With environmental education
I always value Brazil's rich biodiversity! For each organic paint I relate pigments to different biomes and regions. This way, each child can understand exactly where things come from. :)
Annatto is located in the Amazon; turmeric found in the Cerrado; cocoa, which is further south in the Northeast, in the Atlantic Forest; the yerba mate that is in the southern region, in the Araucaria Forest... Everything is connected!
In 2021, in the project “Terra das Crianças (TiNis)”, in partnership with Instituto Alana and using a methodology recognized by UNESCO, I delivered 300 of paint to around 150 children.
In the harvest and cultivation of each pigment
Whenever possible, I use raw materials from local, responsibly managed agricultural productions - organic and agroforestry.
I take into account if the products are native, as this way, the animal species that feed themselves are also benefited indirectly. After all, no one can be left out :)
With the yerba mate paint, for example, the material is organic, from agroforestry and comes from a residual tea process.
Thus, in partnership with the Araucária+ Initiative, supported by the CERTI Foundation and the Boticário Group Foundation for Nature Protection, I contribute to the conservation of 180 hectares of Araucaria Forest in the Catanduvas Region, in Santa Catarina/PR.